Today we operate the largest and most profitable convenience-store chain in Latin America—OXXO. With 12,204 stores strategically located in all over Mexico and Colombia, OXXO is the largest nationwide seller of Coca-Cola products in the country.
OXXO is now becoming part of the lifestyle of people living nearby our stores. The commercial and marketing strategy of OXXO is to suit consumers’ needs, offering consumers convenient services such as nearby locations, 24 hour service in most cases, fast and confortable shopping experience, easy access, and the ability to pay utility bills directly at our stores.
Our consistently successful growth also exemplifies our operations’ alignment. Close coordination between OXXO’s beverage category managers and our beer and soft-drink marketers enables us to hone our promotional activity to stimulate and better satisfy consumer demand. Through this and other ways, we work together as a family to further our company’s shared strategy.
|FEMSA Ownership (%)||100|
|Operating Income (2)||7,906|
|Head Count (3)||104,600|
"To meet the needs of customers who want to buy frequently-consumed products quickly at a nearby store."
To continue to be the chain with the largest number of convenience stores in Latin America.
It has 11,721 stores located in the most important cities and metropolitan areas in Mexico and Colombia.
Mexico: FEMSA to add more pharmacist shops, fast food outlets and stores
08/06/2014 | more
Mexico: OXXO adds Inbursa financial services to store banking options
07/03/2014 | more
OXXO Stores Are Everywhere in Mexico, and They Will Continue to Multiply
07/02/2014 | more
2013 THIRD-QUARTER AND FIRST NINE-MONTH RESULTS | more
FEMSA Comercio achieves strategic alliance with Gorditas Doña Tota | more
FEMSA Grows Operating Income High Single Digit in 2Q13 | more